In terms of market share, Nextag ROI Optimizer is clearly lagging behind, losing to XA.net in all segments.
XA.net has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Food & Drink, Cooking & Recipes and 47 other categories.
Nextag ROI Optimizer is leading in Shopping, Marketing & Advertising, Home & Garden, Sports and 11 other categories.
XA.net is leading in most countries, including United States, India, Australia, Malaysia and 11 other countries.
Nextag ROI Optimizer is leading in Germany, France and Finland.