Market Share by Top Websites

1 Unica is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, NextSTAT is clearly lagging behind, losing to Unica in all segments.

Websites Categories

1 NextSTAT has better usage coverage in more websites categories. Including People & Society, Business & Industry, Arts & Entertainment, News & Media and 103 other categories.

2 Unica is leading in Autos & Vehicles, Car Buying, Health, Finance and 52 other categories.


1 Unica is leading in most countries, including United States, Germany, United Kingdom, Canada and 64 other countries.

2 NextSTAT is leading in India, Ecuador, Colombia, Mexico and 27 other countries.