Market Share by Top Websites

1 Unica is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, NextSTAT is clearly lagging behind, losing to Unica in all segments.

Websites Categories

1 NextSTAT has better usage coverage in more websites categories. Including People & Society, Business & Industry, Arts & Entertainment, News & Media and 115 other categories.

2 Unica is leading in Autos & Vehicles, Car Buying, Health, Finance and 57 other categories.


1 NextSTAT is leading in most countries, including United Kingdom, India, Spain, Mexico and 58 other countries.

2 Unica is leading in United States, Germany, Canada, Australia and 49 other countries.