Market Share by Top Websites

1 Unica is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, NextSTAT is clearly lagging behind, losing to Unica in all segments.

Websites Categories

1 NextSTAT has better usage coverage in more websites categories. Including Business & Industry, People & Society, Arts & Entertainment, News & Media and 113 other categories.

2 Unica is leading in Autos & Vehicles, Car Buying, Health, Finance and 52 other categories.

Geography

1 Unica is leading in most countries, including United States, United Kingdom, Germany, Canada and 62 other countries.

2 NextSTAT is leading in Mexico, Ecuador, Colombia, Indonesia and 27 other countries.