Market Share by Top Websites

1 Nielsen Display Ads is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Paid-To-Promote is still behind Nielsen Display Ads in all market share segments.

Websites Categories

1 Nielsen Display Ads has better usage coverage in more websites categories. Including Arts & Entertainment, Business & Industry, Music & Audio, News & Media and 176 other categories.

2 Paid-To-Promote is leading in People & Society, Adult, Computer & Electronics, Software and 12 other categories.

Geography

1 Nielsen Display Ads is leading in most countries, including France, United States, Spain, United Kingdom and 144 other countries.

2 Paid-To-Promote is leading in Indonesia, India, Pakistan, Sri Lanka and 7 other countries.