Market Share by Top Websites

1 Nielsen Display Ads is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Paid-To-Promote is clearly lagging behind, losing to Nielsen Display Ads in all segments.

Websites Categories

1 Paid-To-Promote has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Adult, Celebrities & Entertainment News and 122 other categories.

2 Nielsen Display Ads is leading in Chats & Forums, Makes & Models, Travel, Recreation & Hobbies and 63 other categories.


1 Nielsen Display Ads is leading in most countries, including France, United States, Belgium, United Kingdom and 136 other countries.

2 Paid-To-Promote is leading in Indonesia, India, Bangladesh, Sri Lanka and 7 other countries.