Market Share by Top Websites

1 Nielsen Display Ads is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Paid-To-Promote is clearly lagging behind, losing to Nielsen Display Ads in all segments.

Websites Categories

1 Nielsen Display Ads has better usage coverage in more websites categories. Including Arts & Entertainment, Business & Industry, Music & Audio, Autos & Vehicles and 172 other categories.

2 Paid-To-Promote is leading in People & Society, Adult, Computer & Electronics, Software and 13 other categories.

Geography

1 Nielsen Display Ads is leading in most countries, including France, United States, United Kingdom, Italy and 137 other countries.

2 Paid-To-Promote is leading in Indonesia, Pakistan, United Arab Emirates, Hong Kong and 10 other countries.