1
Nielsen Display Ads is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.
2
In terms of market share, Parrable is clearly lagging behind, losing to Nielsen Display Ads in all segments.
1
Nielsen Display Ads has better usage coverage in more websites categories. Including Food & Drink, Home & Garden, Arts & Entertainment, Hobbies & Leisure and 11 other categories.
2
Parrable is leading in Science & Education, Computers Electronics & Technology, Community & Society, Business & Consumer Services and 5 other categories.
1
Parrable is leading in most countries, including China, United States, Brazil, Canada and 115 other countries.
2
Nielsen Display Ads is leading in France, United Kingdom, Belgium, Israel and 23 other countries.