Market Share by Top Websites

1 Nielsen Display Ads is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Plista is clearly lagging behind, losing to Nielsen Display Ads in all segments.

Websites Categories

1 Nielsen Display Ads has better usage coverage in more websites categories. Including Arts & Entertainment, Business & Industry, Autos & Vehicles, Music & Audio and 187 other categories.

2 Plista is leading in Humor, Gay, Lesbian, & Bisexual, Holidays, Public Health & Safety and 2 other categories.


1 Nielsen Display Ads is leading in most countries, including France, United States, United Kingdom, Italy and 149 other countries.

2 Plista is leading in Germany, Poland, China, Netherlands and 6 other countries.