Market Share by Top Websites

1 Nielsen Display Ads is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 Plista is leading in Top 10K Sites.

Websites Categories

1 Nielsen Display Ads has better usage coverage in more websites categories. Including Arts & Entertainment, Business & Industry, People & Society, Internet & Telecom and 203 other categories.

2 Plista is leading in Newspapers, Womens Interests, Sports News, Public Health & Safety and 6 other categories.

Geography

1 Nielsen Display Ads is leading in most countries, including France, United States, United Kingdom, Spain and 165 other countries.

2 Plista is leading in Germany, Poland, China, Austria and 2 other countries.