Market Share by Top Websites

1 Nielsen Display Ads is leading in Top 1M Sites and The Entire Web.

2 Popin is leading in Top 10K Sites and Top 100K Sites.

Websites Categories

1 Nielsen Display Ads has better usage coverage in more websites categories. Including Arts & Entertainment, Business & Industry, Music & Audio, People & Society and 181 other categories.

2 Popin is leading in Magazines & E-Zines, Celebrities & Entertainment News, Sports News, Baseball and 5 other categories.

Geography

1 Nielsen Display Ads is leading in most countries, including France, United States, United Kingdom, Spain and 147 other countries.

2 Popin is leading in Taiwan, Japan, Hong Kong, South Korea and 6 other countries.