Market Share by Top Websites

1 Nielsen Display Ads is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 Popin is leading in Top 10K Sites.

Websites Categories

1 Nielsen Display Ads has better usage coverage in more websites categories. Including Arts & Entertainment, Business & Industry, People & Society, Autos & Vehicles and 206 other categories.

2 Popin is leading in Maps and College & University Press.

Geography

1 Nielsen Display Ads is leading in most countries, including France, United States, Germany, United Kingdom and 160 other countries.

2 Popin is leading in Taiwan, Japan, Hong Kong, Korea Republic and 2 other countries.