Market Share by Top Websites

1 Nielsen Display Ads is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 Popin is leading in Top 10K Sites.

Websites Categories

1 Nielsen Display Ads has better usage coverage in more websites categories. Including Arts & Entertainment, Business & Industry, Autos & Vehicles, People & Society and 203 other categories.

2 Popin is leading in Magazines & E-Zines, Sports News, Baseball, College & University Press and one other category.

Geography

1 Nielsen Display Ads is leading in most countries, including France, United States, United Kingdom, Belgium and 158 other countries.

2 Popin is leading in Taiwan, Japan, Hong Kong, Korea Republic and 3 other countries.