Market Share by Top Websites

1 Nielsen Display Ads is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Popin is clearly lagging behind, losing to Nielsen Display Ads in all segments.

Websites Categories

1 Nielsen Display Ads has better usage coverage in more websites categories. Including Arts & Entertainment, Business & Industry, Autos & Vehicles, People & Society and 207 other categories.

2 Popin is leading in Music, Maps and College & University Press.

Geography

1 Nielsen Display Ads is leading in most countries, including France, United States, United Kingdom, Canada and 161 other countries.

2 Popin is leading in Taiwan, Japan, Hong Kong, Korea Republic and 2 other countries.