Market Share by Top Websites

1 Nielsen Display Ads is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 Popin is leading in Top 10K Sites.

Websites Categories

1 Nielsen Display Ads has better usage coverage in more websites categories. Including Arts & Entertainment, Business & Industry, Autos & Vehicles, Internet & Telecom and 204 other categories.

2 Popin is leading in Magazines & E-Zines, Womens Interests, College & University Press and Music.

Geography

1 Nielsen Display Ads is leading in most countries, including France, United States, Italy, United Kingdom and 164 other countries.

2 Popin is leading in Taiwan, Japan, Hong Kong, South Korea and 2 other countries.