Market Share by Top Websites

1 Nielsen Display Ads is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Project Wonderful is clearly lagging behind, losing to Nielsen Display Ads in all segments.

Websites Categories

1 Project Wonderful has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Animation & Comics, Business & Industry and 140 other categories.

2 Nielsen Display Ads is leading in Autos & Vehicles, Internet & Telecom, Chats & Forums, Makes & Models and 56 other categories.


1 Project Wonderful is leading in most countries, including United States, United Kingdom, Germany, India and 97 other countries.

2 Nielsen Display Ads is leading in France, Belgium, Canada, Algeria and 60 other countries.