Market Share by Top Websites

1 Nielsen Display Ads is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Project Wonderful is clearly lagging behind, losing to Nielsen Display Ads in all segments.

Websites Categories

1 Nielsen Display Ads has better usage coverage in more websites categories. Including Business & Industry, Autos & Vehicles, Internet & Telecom, Music & Audio and 137 other categories.

2 Project Wonderful is leading in Arts & Entertainment, People & Society, Animation & Comics, Shopping and 70 other categories.

Geography

1 Nielsen Display Ads is leading in most countries, including France, Germany, United Kingdom, Canada and 141 other countries.

2 Project Wonderful is leading in United States, Austria, Argentina, Pakistan and 21 other countries.