Market Share by Top Websites

1 Nielsen Display Ads is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Project Wonderful is clearly lagging behind, losing to Nielsen Display Ads in all segments.

Websites Categories

1 Nielsen Display Ads has better usage coverage in more websites categories. Including Business & Industry, Internet & Telecom, Autos & Vehicles, Music & Audio and 149 other categories.

2 Project Wonderful is leading in Arts & Entertainment, People & Society, Animation & Comics, Shopping and 60 other categories.

Geography

1 Nielsen Display Ads is leading in most countries, including France, United Kingdom, Germany, Spain and 141 other countries.

2 Project Wonderful is leading in United States, Indonesia, Pakistan, Singapore and 26 other countries.