Market Share by Top Websites

1 Nielsen Display Ads is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Project Wonderful is clearly lagging behind, losing to Nielsen Display Ads in all segments.

Websites Categories

1 Nielsen Display Ads has better usage coverage in more websites categories. Including Business & Industry, Music & Audio, Autos & Vehicles, News & Media and 156 other categories.

2 Project Wonderful is leading in Arts & Entertainment, Animation & Comics, People & Society, Games and 22 other categories.

Geography

1 Nielsen Display Ads is leading in most countries, including France, United Kingdom, Italy, Belgium and 131 other countries.

2 Project Wonderful is leading in United States, Argentina, Indonesia, Sweden and 20 other countries.