Market Share by Top Websites

1 Nielsen Display Ads is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Project Wonderful is still behind Nielsen Display Ads in all market share segments.

Websites Categories

1 Project Wonderful has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Animation & Comics, Business & Industry and 136 other categories.

2 Nielsen Display Ads is leading in Autos & Vehicles, Internet & Telecom, Chats & Forums, Travel and 55 other categories.


1 Project Wonderful is leading in most countries, including United States, United Kingdom, Germany, Canada and 104 other countries.

2 Nielsen Display Ads is leading in France, Belgium, Morocco, Algeria and 46 other countries.