Market Share by Top Websites

1 Nielsen Display Ads is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Project Wonderful is clearly lagging behind, losing to Nielsen Display Ads in all segments.

Websites Categories

1 Nielsen Display Ads has better usage coverage in more websites categories. Including Business & Industry, Music & Audio, News & Media, People & Society and 158 other categories.

2 Project Wonderful is leading in Arts & Entertainment, Animation & Comics, Games, Video Games and 17 other categories.

Geography

1 Nielsen Display Ads is leading in most countries, including France, Spain, United Kingdom, Brazil and 148 other countries.

2 Project Wonderful is leading in United States, Singapore, Sweden, New Zealand and 15 other countries.