Market Share by Top Websites

1 Nielsen Display Ads is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, PulsePoint is clearly lagging behind, losing to Nielsen Display Ads in all segments.

Websites Categories

1 Nielsen Display Ads has better usage coverage in more websites categories. Including Arts & Entertainment, Business & Industry, Music & Audio, News & Media and 127 other categories.

2 PulsePoint is leading in Internet & Telecom, Sports, Computer & Electronics, Games and 59 other categories.

Geography

1 Nielsen Display Ads is leading in most countries, including France, United States, Spain, United Kingdom and 138 other countries.

2 PulsePoint is leading in Japan, Germany, India, Pakistan and 19 other countries.