Market Share by Top Websites

1 Nielsen Display Ads is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, ReachLocal is clearly lagging behind, losing to Nielsen Display Ads in all segments.

Websites Categories

1 Nielsen Display Ads has better usage coverage in more websites categories. Including Arts & Entertainment, Autos & Vehicles, People & Society, Internet & Telecom and 169 other categories.

2 ReachLocal is leading in Business & Industry, Construction & Maintenance, Health, Law & Government and 37 other categories.

Geography

1 Nielsen Display Ads is leading in most countries, including France, United States, United Kingdom, Belgium and 159 other countries.

2 ReachLocal is leading in Australia, New Zealand, Nicaragua, Ethiopia and 4 other countries.