Market Share by Top Websites

1 Nielsen Display Ads is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, SiteScout is clearly lagging behind, losing to Nielsen Display Ads in all segments.

Websites Categories

1 SiteScout has better usage coverage in more websites categories. Including Arts & Entertainment, Business & Industry, People & Society, Adult and 138 other categories.

2 Nielsen Display Ads is leading in Music & Audio, News & Media, Sports, Food & Drink and 60 other categories.


1 SiteScout is leading in most countries, including United States, India, Canada, Spain and 84 other countries.

2 Nielsen Display Ads is leading in France, United Kingdom, Italy, Belgium and 70 other countries.