Market Share by Top Websites

1 Nielsen Display Ads is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, SiteScout is still behind Nielsen Display Ads in all market share segments.

Websites Categories

1 SiteScout has better usage coverage in more websites categories. Including Arts & Entertainment, Business & Industry, People & Society, Adult and 131 other categories.

2 Nielsen Display Ads is leading in Music & Audio, News & Media, Sports, Food & Drink and 57 other categories.


1 Nielsen Display Ads is leading in most countries, including France, Spain, United Kingdom, Brazil and 102 other countries.

2 SiteScout is leading in United States, India, Canada, Russia and 62 other countries.