Market Share by Top Websites

1 Nielsen Display Ads is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, SiteScout is still behind Nielsen Display Ads in all market share segments.

Websites Categories

1 SiteScout has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Adult, Computer & Electronics and 197 other categories.

2 Nielsen Display Ads is leading in Recreation & Hobbies, Makes & Models, Home & Garden, Outdoors and 23 other categories.


1 SiteScout is leading in most countries, including India, United States, United Kingdom, Canada and 120 other countries.

2 Nielsen Display Ads is leading in France, Morocco, Algeria, Tunisia and 63 other countries.