Market Share by Top Websites

1 Nielsen Display Ads is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, SiteScout is clearly lagging behind, losing to Nielsen Display Ads in all segments.

Websites Categories

1 SiteScout has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Adult, Computer & Electronics and 188 other categories.

2 Nielsen Display Ads is leading in Autos & Vehicles, Chats & Forums, Recreation & Hobbies, Makes & Models and 22 other categories.

Geography

1 Nielsen Display Ads is leading in most countries, including France, United States, Germany, United Kingdom and 111 other countries.

2 SiteScout is leading in India, Indonesia, Mexico, Philippines and 50 other countries.