Market Share by Top Websites

1 Nielsen Display Ads is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, SiteScout is clearly lagging behind, losing to Nielsen Display Ads in all segments.

Websites Categories

1 SiteScout has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Adult, Internet & Telecom and 192 other categories.

2 Nielsen Display Ads is leading in Autos & Vehicles, Makes & Models, Recreation & Hobbies, Outdoors and 24 other categories.


1 SiteScout is leading in most countries, including United States, India, Canada, Spain and 80 other countries.

2 Nielsen Display Ads is leading in France, United Kingdom, Belgium, Morocco and 76 other countries.