Market Share by Top Websites

1 Nielsen Display Ads is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, SiteScout is still behind Nielsen Display Ads in all market share segments.

Websites Categories

1 SiteScout has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Adult, Internet & Telecom and 192 other categories.

2 Nielsen Display Ads is leading in Autos & Vehicles, Recreation & Hobbies, Makes & Models, Outdoors and 25 other categories.


1 Nielsen Display Ads is leading in most countries, including France, United Kingdom, Belgium, Morocco and 85 other countries.

2 SiteScout is leading in United States, India, Canada, Spain and 82 other countries.