1
Nielsen Display Ads is leading in Top 10K Sites, Top 100K Sites and The Entire Web.
2
SiteScout is leading in Top 1M Sites.
1
Nielsen Display Ads has better usage coverage in more websites categories. Including Food & Drink, Home & Garden, Arts & Entertainment, Hobbies & Leisure and 13 other categories.
2
SiteScout is leading in Computers Electronics & Technology, Finance, Vehicles, Business & Consumer Services and 3 other categories.
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SiteScout is leading in most countries, including United States, India, Spain, Germany and 79 other countries.
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Nielsen Display Ads is leading in France, United Kingdom, Canada, Belgium and 41 other countries.