Market Share by Top Websites

1 Nielsen Display Ads is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, SiteScout is still behind Nielsen Display Ads in all market share segments.

Websites Categories

1 SiteScout has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Adult, Music & Audio and 195 other categories.

2 Nielsen Display Ads is leading in Autos & Vehicles, Chats & Forums, Makes & Models, Recreation & Hobbies and 18 other categories.


1 Nielsen Display Ads is leading in most countries, including France, United States, Belgium, United Kingdom and 74 other countries.

2 SiteScout is leading in India, Indonesia, Philippines, Russia and 68 other countries.