Market Share by Top Websites

1 Nielsen Display Ads is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, SmartContext is clearly lagging behind, losing to Nielsen Display Ads in all segments.

Websites Categories

1 Nielsen Display Ads has better usage coverage in more websites categories. Including Arts & Entertainment, Business & Industry, People & Society, Autos & Vehicles and 207 other categories.

2 SmartContext is leading in Physics, Volleyball and Agriculture.

Geography

1 Nielsen Display Ads is leading in most countries, including France, United States, Germany, United Kingdom and 168 other countries.

2 SmartContext is leading in Poland.