Market Share by Top Websites

1 Nielsen Display Ads is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, is clearly lagging behind, losing to Nielsen Display Ads in all segments.

Websites Categories

1 Nielsen Display Ads has better usage coverage in more websites categories. Including Arts & Entertainment, Business & Industry, Music & Audio, News & Media and 186 other categories.

2 is leading in Mental Health, Grants & Scholarships and Bodyart.


1 Nielsen Display Ads is leading in most countries, including France, United States, Spain, Brazil and 158 other countries.

2 is leading in Germany, Austria, Timor-Leste and Azerbaijan.