Market Share by Top Websites

1 Nielsen Display Ads is leading in The Entire Web.

2 SpotX is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

Websites Categories

1 Nielsen Display Ads has better usage coverage in more websites categories. Including Arts & Entertainment, Business & Industry, Autos & Vehicles, People & Society and 184 other categories.

2 SpotX is leading in Games, Video Games, Newspapers, Soccer and 27 other categories.

Geography

1 Nielsen Display Ads is leading in most countries, including France, United States, United Kingdom, Canada and 122 other countries.

2 SpotX is leading in Germany, Spain, Mexico, Brazil and 41 other countries.