Market Share by Top Websites

1 SpotX is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Nielsen Display Ads is clearly lagging behind, losing to SpotX in all segments.

Websites Categories

1 SpotX has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Business & Industry, News & Media and 231 other categories.

2 Nielsen Display Ads is leading in Insurance, Furniture, Gifts, Pharmacy and 2 other categories.

Geography

1 SpotX is leading in most countries, including United States, Germany, Austria, Mexico and 173 other countries.

2 Nielsen Display Ads is leading in France, Morocco, Tunisia, Côte D'ivoire and 31 other countries.