Market Share by Top Websites

1 Nielsen Display Ads is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Sprinkle is still behind Nielsen Display Ads in all market share segments.

Websites Categories

1 Nielsen Display Ads has better usage coverage in more websites categories. Including Arts & Entertainment, Business & Industry, Autos & Vehicles, People & Society and 203 other categories.

2 Sprinkle is leading in Newspapers, Dictionaries & Encyclopedias, Models, Associations and one other category.

Geography

1 Nielsen Display Ads is leading in most countries, including France, United States, United Kingdom, Belgium and 157 other countries.

2 Sprinkle is leading in Czech Republic, Sweden, Slovakia, Norway and 4 other countries.