Market Share by Top Websites

1 Nielsen Display Ads is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Sprinkle is clearly lagging behind, losing to Nielsen Display Ads in all segments.

Websites Categories

1 Nielsen Display Ads has better usage coverage in more websites categories. Including Arts & Entertainment, Business & Industry, Autos & Vehicles, Music & Audio and 180 other categories.

2 Sprinkle is leading in Newspapers, Celebrities & Entertainment News, Animation & Comics, Reference and 6 other categories.


1 Nielsen Display Ads is leading in most countries, including France, United States, United Kingdom, Italy and 149 other countries.

2 Sprinkle is leading in Czech Republic, Slovakia, Sweden, Netherlands and 5 other countries.