Market Share by Top Websites

1 Nielsen Display Ads is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Sprinkle is still behind Nielsen Display Ads in all market share segments.

Websites Categories

1 Nielsen Display Ads has better usage coverage in more websites categories. Including Arts & Entertainment, Business & Industry, Music & Audio, Shopping and 178 other categories.

2 Sprinkle is leading in People & Society, Newspapers, Reference, Celebrities & Entertainment News and 10 other categories.


1 Nielsen Display Ads is leading in most countries, including France, United States, United Kingdom, Spain and 143 other countries.

2 Sprinkle is leading in Czech Republic, Slovakia, Sweden, Netherlands and 8 other countries.