Market Share by Top Websites

1 Nielsen Display Ads is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Sprinkle is still behind Nielsen Display Ads in all market share segments.

Websites Categories

1 Nielsen Display Ads has better usage coverage in more websites categories. Including Arts & Entertainment, Business & Industry, People & Society, Internet & Telecom and 206 other categories.

2 Sprinkle is leading in Newspapers, Associations and Crime & Prosecution.

Geography

1 Nielsen Display Ads is leading in most countries, including France, United States, United Kingdom, Germany and 166 other countries.

2 Sprinkle is leading in Sweden, Slovakia, Czech Republic, Norway and 3 other countries.