Market Share by Top Websites

1 Teads is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Nielsen Display Ads is clearly lagging behind, losing to Teads in all segments.

Websites Categories

1 Teads has better usage coverage in more websites categories. Including News & Media, Arts & Entertainment, People & Society, Internet & Telecom and 198 other categories.

2 Nielsen Display Ads is leading in Car Buying, Home & Garden, Automotive Industry, Running and 19 other categories.


1 Teads is leading in most countries, including France, United States, Russia, Germany and 166 other countries.

2 Nielsen Display Ads is leading in Morocco, Algeria, Tunisia, Côte D'ivoire and 23 other countries.