Market Share by Top Websites

1 Nielsen Display Ads is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, TradeAdExchange is still behind Nielsen Display Ads in all market share segments.

Websites Categories

1 Nielsen Display Ads has better usage coverage in more websites categories. Including Arts & Entertainment, Business & Industry, Autos & Vehicles, Music & Audio and 174 other categories.

2 TradeAdExchange is leading in Games, Video Games, Movies, Animation & Comics and 10 other categories.

Geography

1 Nielsen Display Ads is leading in most countries, including France, United States, United Kingdom, Italy and 118 other countries.

2 TradeAdExchange is leading in Timor-leste, Turkey, Indonesia, Mexico and 32 other countries.