Market Share by Top Websites

1 Nielsen Display Ads is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, TradeAdExchange is still behind Nielsen Display Ads in all market share segments.

Websites Categories

1 Nielsen Display Ads has better usage coverage in more websites categories. Including Arts & Entertainment, Business & Industry, People & Society, Internet & Telecom and 196 other categories.

2 TradeAdExchange is leading in Marketing & Advertising, Games, Video Games, TV & Video and 16 other categories.

Geography

1 Nielsen Display Ads is leading in most countries, including France, United States, United Kingdom, Spain and 149 other countries.

2 TradeAdExchange is leading in Turkey, Venezuela, Peru, Ecuador and 13 other countries.