Market Share by Top Websites

1 Nielsen Display Ads is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, TradeDoubler is clearly lagging behind, losing to Nielsen Display Ads in all segments.

Websites Categories

1 TradeDoubler has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Business & Industry, Travel and 156 other categories.

2 Nielsen Display Ads is leading in Autos & Vehicles, Chats & Forums, Cooking & Recipes, Recreation & Hobbies and 62 other categories.

Geography

1 Nielsen Display Ads is leading in most countries, including France, United States, United Kingdom, Canada and 133 other countries.

2 TradeDoubler is leading in Italy, Sweden, Spain, Netherlands and 33 other countries.