Market Share by Top Websites

1 Nielsen Display Ads is leading in Top 10K Sites, Top 100K Sites and The Entire Web.

2 TradeDoubler is leading in Top 1M Sites.

Websites Categories

1 TradeDoubler has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Business & Industry, Travel and 166 other categories.

2 Nielsen Display Ads is leading in Autos & Vehicles, Chats & Forums, Recreation & Hobbies, Makes & Models and 52 other categories.

Geography

1 Nielsen Display Ads is leading in most countries, including France, United States, United Kingdom, Canada and 123 other countries.

2 TradeDoubler is leading in Sweden, Italy, Spain, Netherlands and 43 other countries.