Market Share by Top Websites

1 Nielsen Display Ads is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, TradeDoubler is still behind Nielsen Display Ads in all market share segments.

Websites Categories

1 TradeDoubler has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Business & Industry, Travel and 186 other categories.

2 Nielsen Display Ads is leading in Autos & Vehicles, Chats & Forums, Makes & Models, Motorcycles and 24 other categories.


1 Nielsen Display Ads is leading in most countries, including France, United States, Belgium, Canada and 78 other countries.

2 TradeDoubler is leading in Italy, Sweden, Spain, Netherlands and 74 other countries.