Market Share by Top Websites

1 Nielsen Display Ads is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, TradeTracker is still behind Nielsen Display Ads in all market share segments.

Websites Categories

1 TradeTracker has better usage coverage in more websites categories. Including Business & Industry, Shopping, Travel, People & Society and 115 other categories.

2 Nielsen Display Ads is leading in Autos & Vehicles, Music & Audio, Chats & Forums, Recreation & Hobbies and 100 other categories.

Geography

1 Nielsen Display Ads is leading in most countries, including France, United States, United Kingdom, Canada and 141 other countries.

2 TradeTracker is leading in Netherlands, Finland, Belgium, Poland and 20 other countries.