Market Share by Top Websites

1 Nielsen Display Ads is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, TradeTracker is still behind Nielsen Display Ads in all market share segments.

Websites Categories

1 TradeTracker has better usage coverage in more websites categories. Including Travel, Business & Industry, Shopping, People & Society and 104 other categories.

2 Nielsen Display Ads is leading in Arts & Entertainment, Music & Audio, Autos & Vehicles, News & Media and 93 other categories.


1 Nielsen Display Ads is leading in most countries, including France, United States, United Kingdom, Italy and 123 other countries.

2 TradeTracker is leading in Netherlands, Hungary, Belgium, Poland and 24 other countries.