Market Share by Top Websites

1 Nielsen Display Ads is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, TradeTracker is clearly lagging behind, losing to Nielsen Display Ads in all segments.

Websites Categories

1 TradeTracker has better usage coverage in more websites categories. Including Travel, Business & Industry, Shopping, Internet & Telecom and 108 other categories.

2 Nielsen Display Ads is leading in Arts & Entertainment, Music & Audio, News & Media, Autos & Vehicles and 82 other categories.


1 Nielsen Display Ads is leading in most countries, including France, United States, Spain, United Kingdom and 136 other countries.

2 TradeTracker is leading in Netherlands, Hungary, Belgium, Poland and 30 other countries.