Market Share by Top Websites

1 Nielsen Display Ads is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, TradeTracker is clearly lagging behind, losing to Nielsen Display Ads in all segments.

Websites Categories

1 Nielsen Display Ads has better usage coverage in more websites categories. Including Arts & Entertainment, Autos & Vehicles, News & Media, Music & Audio and 127 other categories.

2 TradeTracker is leading in Shopping, Business & Industry, Travel, People & Society and 82 other categories.

Geography

1 Nielsen Display Ads is leading in most countries, including France, United States, United Kingdom, Spain and 155 other countries.

2 TradeTracker is leading in Netherlands, Finland, Belgium, Poland and 11 other countries.