Market Share by Top Websites

1 Nielsen Display Ads is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, TradeTracker is clearly lagging behind, losing to Nielsen Display Ads in all segments.

Websites Categories

1 TradeTracker has better usage coverage in more websites categories. Including Business & Industry, Shopping, Travel, People & Society and 121 other categories.

2 Nielsen Display Ads is leading in Autos & Vehicles, Music & Audio, Chats & Forums, Recreation & Hobbies and 89 other categories.

Geography

1 Nielsen Display Ads is leading in most countries, including France, United States, Germany, United Kingdom and 146 other countries.

2 TradeTracker is leading in Netherlands, Finland, Poland, Belgium and 19 other countries.