Market Share by Top Websites

1 Nielsen Display Ads is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, TradeTracker is still behind Nielsen Display Ads in all market share segments.

Websites Categories

1 TradeTracker has better usage coverage in more websites categories. Including Shopping, Business & Industry, People & Society, Arts & Entertainment and 143 other categories.

2 Nielsen Display Ads is leading in Autos & Vehicles, Music & Audio, Chats & Forums, Makes & Models and 50 other categories.


1 Nielsen Display Ads is leading in most countries, including France, United States, Belgium, United Kingdom and 108 other countries.

2 TradeTracker is leading in Netherlands, Hungary, Finland, Poland and 30 other countries.