Market Share by Top Websites

1 TripleLift is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 Nielsen Display Ads is leading in Top 10K Sites.

Websites Categories

1 TripleLift has better usage coverage in more websites categories. Including Food & Drink, Home & Garden, Travel & Tourism, Games and 14 other categories.

2 Nielsen Display Ads is leading in Arts & Entertainment, Hobbies & Leisure, Reference Materials, Adult and 2 other categories.

Geography

1 TripleLift is leading in most countries, including United States, Russia, Taiwan, Germany and 86 other countries.

2 Nielsen Display Ads is leading in France, United Kingdom, Canada, Belgium and 36 other countries.