Market Share by Top Websites

1 Nielsen Display Ads is leading in Top 100K Sites and The Entire Web.

2 TripleLift is leading in Top 10K Sites and Top 1M Sites.

Websites Categories

1 Nielsen Display Ads has better usage coverage in more websites categories. Including Arts & Entertainment, Business & Industry, Autos & Vehicles, Music & Audio and 158 other categories.

2 TripleLift is leading in Food & Drink, Cooking & Recipes, Sports, Tourism and 24 other categories.

Geography

1 Nielsen Display Ads is leading in most countries, including France, United Kingdom, Italy, Belgium and 151 other countries.

2 TripleLift is leading in United States, British Indian Ocean Territory, Samoa and Tokelau.