Market Share by Top Websites

1 Nielsen Display Ads is leading in Top 100K Sites and The Entire Web.

2 TripleLift is leading in Top 10K Sites and Top 1M Sites.

Websites Categories

1 Nielsen Display Ads has better usage coverage in more websites categories. Including Arts & Entertainment, Business & Industry, Autos & Vehicles, People & Society and 196 other categories.

2 TripleLift is leading in Food & Drink, Cooking & Recipes, Home & Garden, Nursery & Playroom and 7 other categories.

Geography

1 Nielsen Display Ads is leading in most countries, including France, United States, United Kingdom, Belgium and 163 other countries.

2 TripleLift is leading in Greenland and Guam.