Market Share by Top Websites

1 Nielsen Display Ads is leading in Top 100K Sites and The Entire Web.

2 Turn is leading in Top 10K Sites and Top 1M Sites.

Websites Categories

1 Nielsen Display Ads has better usage coverage in more websites categories. Including Arts & Entertainment, Music & Audio, News & Media, People & Society and 113 other categories.

2 Turn is leading in Business & Industry, Shopping, Health, Internet & Telecom and 82 other categories.

Geography

1 Nielsen Display Ads is leading in most countries, including France, United States, Spain, United Kingdom and 128 other countries.

2 Turn is leading in Japan, Australia, Taiwan, Netherlands and 22 other countries.