Market Share by Top Websites

1 Nielsen Display Ads is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 Turn is leading in Top 10K Sites.

Websites Categories

1 Turn has better usage coverage in more websites categories. Including Business & Industry, People & Society, Travel, Accommodation & Hotels and 116 other categories.

2 Nielsen Display Ads is leading in Arts & Entertainment, Autos & Vehicles, Internet & Telecom, Music & Audio and 71 other categories.

Geography

1 Nielsen Display Ads is leading in most countries, including France, Belgium, Canada, Algeria and 83 other countries.

2 Turn is leading in United States, United Kingdom, Japan, Brazil and 66 other countries.