1
Nielsen Display Ads is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.
2
In terms of market share, Turn is clearly lagging behind, losing to Nielsen Display Ads in all segments.
1
Nielsen Display Ads has better usage coverage in more websites categories. Including Food & Drink, Home & Garden, Arts & Entertainment, Hobbies & Leisure and 15 other categories.
2
Turn is leading in Games, Vehicles, Computers Electronics & Technology, Finance and one other category.
1
Turn is leading in most countries, including United States, Japan, Australia, India and 65 other countries.
2
Nielsen Display Ads is leading in France, United Kingdom, Canada, Belgium and 52 other countries.