Market Share by Top Websites

1 Nielsen Display Ads is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Turn is clearly lagging behind, losing to Nielsen Display Ads in all segments.

Websites Categories

1 Turn has better usage coverage in more websites categories. Including Business & Industry, People & Society, Travel, Shopping and 121 other categories.

2 Nielsen Display Ads is leading in Arts & Entertainment, Autos & Vehicles, Internet & Telecom, Music & Audio and 66 other categories.

Geography

1 Nielsen Display Ads is leading in most countries, including France, Belgium, Canada, Algeria and 93 other countries.

2 Turn is leading in United States, United Kingdom, Japan, Italy and 59 other countries.