Market Share by Top Websites

1 Nielsen Display Ads is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Turn is still behind Nielsen Display Ads in all market share segments.

Websites Categories

1 Turn has better usage coverage in more websites categories. Including Business & Industry, Travel, People & Society, Accommodation & Hotels and 124 other categories.

2 Nielsen Display Ads is leading in Arts & Entertainment, Autos & Vehicles, Internet & Telecom, Music & Audio and 67 other categories.


1 Nielsen Display Ads is leading in most countries, including France, Belgium, Canada, Algeria and 81 other countries.

2 Turn is leading in United States, United Kingdom, Japan, Brazil and 67 other countries.