Market Share by Top Websites

1 Nielsen Display Ads is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 Turn is leading in Top 10K Sites.

Websites Categories

1 Nielsen Display Ads has better usage coverage in more websites categories. Including Arts & Entertainment, Music & Audio, Autos & Vehicles, People & Society and 106 other categories.

2 Turn is leading in Business & Industry, Shopping, Travel, Health and 79 other categories.

Geography

1 Nielsen Display Ads is leading in most countries, including France, United States, United Kingdom, Italy and 118 other countries.

2 Turn is leading in Japan, Brazil, Australia, Taiwan and 35 other countries.