Market Share by Top Websites

1 Nielsen Display Ads is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 Turn is leading in Top 10K Sites.

Websites Categories

1 Nielsen Display Ads has better usage coverage in more websites categories. Including Arts & Entertainment, Business & Industry, Internet & Telecom, Shopping and 132 other categories.

2 Turn is leading in People & Society, Travel, Accommodation & Hotels, Religion & Spirituality and 61 other categories.

Geography

1 Nielsen Display Ads is leading in most countries, including France, United States, Italy, United Kingdom and 132 other countries.

2 Turn is leading in Japan, Brazil, Australia, Netherlands and 44 other countries.