Market Share by Top Websites

1 Nielsen Display Ads is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 Turn is leading in Top 10K Sites.

Websites Categories

1 Nielsen Display Ads has better usage coverage in more websites categories. Including Arts & Entertainment, Business & Industry, People & Society, Autos & Vehicles and 167 other categories.

2 Turn is leading in Travel, Accommodation & Hotels, Movies, Restaurants & Delivery and 27 other categories.

Geography

1 Nielsen Display Ads is leading in most countries, including France, United States, Germany, United Kingdom and 144 other countries.

2 Turn is leading in Japan, Poland, Netherlands, Norway and 23 other countries.