Market Share by Top Websites

1 Nielsen Display Ads is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 Turn is leading in Top 10K Sites.

Websites Categories

1 Nielsen Display Ads has better usage coverage in more websites categories. Including Arts & Entertainment, Business & Industry, Autos & Vehicles, Internet & Telecom and 147 other categories.

2 Turn is leading in Travel, Accommodation & Hotels, Clothing, Construction & Maintenance and 51 other categories.

Geography

1 Nielsen Display Ads is leading in most countries, including France, United States, United Kingdom, Canada and 133 other countries.

2 Turn is leading in Brazil, Japan, Australia, Taiwan and 25 other countries.