Market Share by Top Websites

1 Nielsen Display Ads is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Vindico Group is clearly lagging behind, losing to Nielsen Display Ads in all segments.

Websites Categories

1 Nielsen Display Ads has better usage coverage in more websites categories. Including Arts & Entertainment, Business & Industry, Autos & Vehicles, Music & Audio and 105 other categories.

2 Vindico Group is leading in People & Society, Religion & Spirituality, Sports, Computer & Electronics and 85 other categories.

Geography

1 Nielsen Display Ads is leading in most countries, including France, United States, Italy, United Kingdom and 122 other countries.

2 Vindico Group is leading in Brazil, Indonesia, Portugal, Australia and 33 other countries.