Market Share by Top Websites

1 Nielsen Display Ads is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Vindico Group is clearly lagging behind, losing to Nielsen Display Ads in all segments.

Websites Categories

1 Vindico Group has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Business & Industry, Religion & Spirituality and 163 other categories.

2 Nielsen Display Ads is leading in Internet & Telecom, Autos & Vehicles, Chats & Forums, Real Estate and 49 other categories.

Geography

1 Nielsen Display Ads is leading in most countries, including France, United States, United Kingdom, Germany and 146 other countries.

2 Vindico Group is leading in Brazil, Indonesia, Portugal, Taiwan and 29 other countries.