Market Share by Top Websites

1 Nielsen Display Ads is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Vindico Group is clearly lagging behind, losing to Nielsen Display Ads in all segments.

Websites Categories

1 Nielsen Display Ads has better usage coverage in more websites categories. Including Arts & Entertainment, Business & Industry, Music & Audio, Autos & Vehicles and 108 other categories.

2 Vindico Group is leading in People & Society, Religion & Spirituality, Sports, Computer & Electronics and 75 other categories.

Geography

1 Nielsen Display Ads is leading in most countries, including France, United States, United Kingdom, Belgium and 128 other countries.

2 Vindico Group is leading in Indonesia, Portugal, Sweden, Philippines and 20 other countries.