Market Share by Top Websites

1 Nielsen Display Ads is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, WisePops is still behind Nielsen Display Ads in all market share segments.

Websites Categories

1 Nielsen Display Ads has better usage coverage in more websites categories. Including Arts & Entertainment, Business & Industry, Music & Audio, People & Society and 132 other categories.

2 WisePops is leading in Shopping, Career & Education, Clothing, Education and 53 other categories.


1 Nielsen Display Ads is leading in most countries, including France, United States, United Kingdom, Belgium and 132 other countries.

2 WisePops is leading in Australia, India, United Arab Emirates, New Zealand and 23 other countries.