1
Xaxis is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.
2
In terms of market share, Nielsen Display Ads is clearly lagging behind, losing to Xaxis in all segments.
1
Xaxis has better usage coverage in more websites categories. Including Science & Education, Arts & Entertainment, Computers Electronics & Technology, Travel & Tourism and 15 other categories.
2
Nielsen Display Ads is leading in Food & Drink, Home & Garden, Hobbies & Leisure, Games and one other category.
1
Xaxis is leading in most countries, including United States, Japan, Italy, Germany and 110 other countries.
2
Nielsen Display Ads is leading in France, United Kingdom, Canada, Belgium and 16 other countries.