Market Share by Top Websites

1 Nielsen Display Ads is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Yahoo! Overture is still behind Nielsen Display Ads in all market share segments.

Websites Categories

1 Yahoo! Overture has better usage coverage in more websites categories. Including Internet & Telecom, Domain Names & Register, Business & Industry, Arts & Entertainment and 191 other categories.

2 Nielsen Display Ads is leading in Autos & Vehicles, Chats & Forums, Cooking & Recipes, Makes & Models and 32 other categories.

Geography

1 Nielsen Display Ads is leading in most countries, including France, United States, United Kingdom, Canada and 136 other countries.

2 Yahoo! Overture is leading in Japan, Philippines, Hong Kong, Taiwan and 26 other countries.