Market Share by Top Websites

1 Nielsen Display Ads is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Yahoo Overture is clearly lagging behind, losing to Nielsen Display Ads in all segments.

Websites Categories

1 Nielsen Display Ads has better usage coverage in more websites categories. Including Arts & Entertainment, Business & Industry, Autos & Vehicles, Music & Audio and 119 other categories.

2 Yahoo Overture is leading in Internet & Telecom, Domain Names & Register, People & Society, Computer & Electronics and 70 other categories.

Geography

1 Nielsen Display Ads is leading in most countries, including France, United States, Italy, United Kingdom and 127 other countries.

2 Yahoo Overture is leading in Japan, Philippines, Hong Kong, South Korea and 29 other countries.