Market Share by Top Websites

1 Nielsen Display Ads is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Yieldlab is still behind Nielsen Display Ads in all market share segments.

Websites Categories

1 Nielsen Display Ads has better usage coverage in more websites categories. Including Arts & Entertainment, Business & Industry, Music & Audio, People & Society and 182 other categories.

2 Yieldlab is leading in Soccer, Magazines & E-Zines, Home Improvement, Puzzles & Brainteasers and 6 other categories.

Geography

1 Nielsen Display Ads is leading in most countries, including France, United States, United Kingdom, Spain and 149 other countries.

2 Yieldlab is leading in Germany, Austria, Micronesia and Myanmar.