Market Share by Top Websites

1 Nielsen Display Ads is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Yieldlab is clearly lagging behind, losing to Nielsen Display Ads in all segments.

Websites Categories

1 Nielsen Display Ads has better usage coverage in more websites categories. Including Food & Drink, Home & Garden, Arts & Entertainment, Hobbies & Leisure and 19 other categories.

2 Yieldlab is leading in Computers Electronics & Technology.

Geography

1 Nielsen Display Ads is leading in most countries, including France, United States, United Kingdom, Canada and 69 other countries.

2 Yieldlab is leading in Germany, Taiwan, Russia, Romania and 46 other countries.