Market Share by Top Websites

1 YuMe is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Nielsen Display Ads is still behind YuMe in all market share segments.

Websites Categories

1 YuMe has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Sports and 113 other categories.

2 Nielsen Display Ads is leading in Business & Industry, Music & Audio, Shopping, Autos & Vehicles and 80 other categories.


1 YuMe is leading in most countries, including Spain, Mexico, Argentina, Colombia and 92 other countries.

2 Nielsen Display Ads is leading in France, United States, Belgium, Morocco and 71 other countries.