1
YuMe is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.
2
In terms of market share, Nielsen Display Ads is clearly lagging behind, losing to YuMe in all segments.
1
YuMe has better usage coverage in more websites categories. Including Arts & Entertainment, Computers Electronics & Technology, Food & Drink, Science & Education and 19 other categories.
2
Nielsen Display Ads is leading in Home & Garden.
1
YuMe is leading in most countries, including France, Spain, Taiwan, Japan and 89 other countries.
2
Nielsen Display Ads is leading in United States, United Kingdom, Canada, Belgium and 41 other countries.