Market Share by Top Websites

1 Nielsen Display Ads is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 YuMe is leading in Top 10K Sites.

Websites Categories

1 Nielsen Display Ads has better usage coverage in more websites categories. Including Business & Industry, Autos & Vehicles, Internet & Telecom, News & Media and 169 other categories.

2 YuMe is leading in People & Society, Arts & Entertainment, Sports, Food & Drink and 33 other categories.

Geography

1 Nielsen Display Ads is leading in most countries, including France, United States, United Kingdom, Canada and 157 other countries.

2 YuMe is leading in Chile, Central African, Chad, Comoros and 4 other countries.