Market Share by Top Websites

1 Nielsen Display Ads is leading in The Entire Web.

2 YuMe is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

Websites Categories

1 Nielsen Display Ads has better usage coverage in more websites categories. Including Business & Industry, Shopping, Autos & Vehicles, Health and 101 other categories.

2 YuMe is leading in People & Society, Arts & Entertainment, News & Media, Internet & Telecom and 97 other categories.

Geography

1 Nielsen Display Ads is leading in most countries, including France, United States, Italy, United Kingdom and 116 other countries.

2 YuMe is leading in Mexico, Spain, Poland, Argentina and 61 other countries.