Market Share by Top Websites

1 YuMe is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Nielsen Display Ads is clearly lagging behind, losing to YuMe in all segments.

Websites Categories

1 YuMe has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Sports and 103 other categories.

2 Nielsen Display Ads is leading in Business & Industry, Music & Audio, Autos & Vehicles, Shopping and 86 other categories.

Geography

1 YuMe is leading in most countries, including United States, Spain, Mexico, Argentina and 84 other countries.

2 Nielsen Display Ads is leading in France, Belgium, Canada, Russia and 80 other countries.