Market Share by Top Websites

1 Nielsen NetRatings is leading in The Entire Web.

2 Omniture is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

Websites Categories

1 Omniture has better usage coverage in more websites categories. Including Autos & Vehicles, Shopping, Law & Government, Law and 119 other categories.

2 Nielsen NetRatings is leading in Business & Industry, Marketing & Advertising, Arts & Entertainment, Food & Drink and 104 other categories.


1 Omniture is leading in most countries, including United States, Germany, Japan, United Kingdom and 151 other countries.

2 Nielsen NetRatings is leading in Italy, Australia, Bulgaria, Hong Kong and 21 other countries.