Market Share by Top Websites

1 Omniture is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Nielsen NetRatings is still behind Omniture in all market share segments.

Websites Categories

1 Omniture has better usage coverage in more websites categories. Including Business & Industry, Autos & Vehicles, Car Buying, Shopping and 193 other categories.

2 Nielsen NetRatings is leading in Marketing & Advertising, Food & Drink, Restaurants & Delivery, Games and 30 other categories.

Geography

1 Omniture is leading in most countries, including United States, Japan, United Kingdom, Germany and 164 other countries.

2 Nielsen NetRatings is leading in Italy, Australia, Russia, Bulgaria and 22 other countries.