Market Share by Top Websites

1 Nielsen NetRatings is leading in The Entire Web.

2 Omniture is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

Websites Categories

1 Omniture has better usage coverage in more websites categories. Including Arts & Entertainment, Autos & Vehicles, Shopping, Law & Government and 123 other categories.

2 Nielsen NetRatings is leading in Business & Industry, Marketing & Advertising, Food & Drink, People & Society and 96 other categories.


1 Omniture is leading in most countries, including United States, Japan, Germany, United Kingdom and 155 other countries.

2 Nielsen NetRatings is leading in Italy, Bulgaria, Greece, Hong Kong and 19 other countries.