Market Share by Top Websites

1 Omniture is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Nielsen NetRatings is clearly lagging behind, losing to Omniture in all segments.

Websites Categories

1 Omniture has better usage coverage in more websites categories. Including Business & Industry, Autos & Vehicles, Car Buying, Shopping and 192 other categories.

2 Nielsen NetRatings is leading in News & Media, Sports, Restaurants & Delivery, Games and 28 other categories.

Geography

1 Omniture is leading in most countries, including United States, Japan, Germany, United Kingdom and 167 other countries.

2 Nielsen NetRatings is leading in Italy, Australia, Russia, Bulgaria and 21 other countries.