1
Segment is leading in Top 100K Sites, Top 1M Sites and The Entire Web.
2
Nielsen NetRatings is leading in Top 10K Sites.
1
Segment has better usage coverage in more websites categories. Including Computers Electronics & Technology, Finance, Business & Consumer Services, Jobs & Career and 14 other categories.
2
Nielsen NetRatings is leading in Games, Arts & Entertainment, News & Media, Adult and 2 other categories.
1
Segment is leading in most countries, including United States, United Kingdom, India, Canada and 144 other countries.
2
Nielsen NetRatings is leading in Italy, Bahamas, Virgin Islands, U.S., Macao and 6 other countries.