Market Share by Top Websites

1 Nielsen NetRatings is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Unica is clearly lagging behind, losing to Nielsen NetRatings in all segments.

Websites Categories

1 Nielsen NetRatings has better usage coverage in more websites categories. Including Business & Industry, Marketing & Advertising, Arts & Entertainment, Food & Drink and 220 other categories.

2 Unica is leading in Banking, Casinos and Grants & Scholarships.

Geography

1 Nielsen NetRatings is leading in most countries, including Italy, United States, Australia, Spain and 169 other countries.

2 Unica is leading in Puerto Rico, Saint Vincent, Grenada, Gambia and one other country.