1
Yahoo Ad Exchange is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
2
In terms of market share, Nuffnang is clearly lagging behind, losing to Yahoo Ad Exchange in all segments.
1
Yahoo Ad Exchange has better usage coverage in more websites categories. Including Science & Education, Computers Electronics & Technology, Arts & Entertainment, Community & Society and 16 other categories.
2
Nuffnang is leading in Finance, Food & Drink, Travel & Tourism and Lifestyle.
1
Yahoo Ad Exchange is leading in most countries, including United States, Japan, Russia, United Kingdom and 51 other countries.
2
Nuffnang is leading in Malaysia, Philippines, Singapore, India and 24 other countries.