Market Share by Top Websites

1 Nugg.Ad is leading in Top 10K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, PubMatic is clearly lagging behind, losing to Nugg.Ad in all segments.

Websites Categories

1 PubMatic has better usage coverage in more websites categories. Including Computer & Electronics, Software, Games, Video Games and 122 other categories.

2 Nugg.Ad is leading in Internet & Telecom, People & Society, Arts & Entertainment, Business & Industry and 83 other categories.

Geography

1 PubMatic is leading in most countries, including United States, India, Spain, Indonesia and 108 other countries.

2 Nugg.Ad is leading in France, Germany, Norway, Bulgaria and 42 other countries.