Market Share by Top Websites

1 TradeDesk Ads is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, NUI Media for Publishers is clearly lagging behind, losing to TradeDesk Ads in all segments.

Websites Categories

1 TradeDesk Ads has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Autos & Vehicles, Shopping and 146 other categories.

2 NUI Media for Publishers is leading in News & Media, Computer & Electronics, Books & Literature, Technology News and 21 other categories.

Geography

1 TradeDesk Ads is leading in most countries, including United States, Australia, Canada, United Kingdom and 81 other countries.

2 NUI Media for Publishers is leading in Indonesia, India, Egypt, Tanzania and 12 other countries.