Market Share by Top Websites

1 TradeDesk Ads is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, NUI Media for Publishers is clearly lagging behind, losing to TradeDesk Ads in all segments.

Websites Categories

1 TradeDesk Ads has better usage coverage in more websites categories. Including Business & Industry, Autos & Vehicles, Shopping, Arts & Entertainment and 179 other categories.

2 NUI Media for Publishers is leading in Books & Literature, Technology News, Adult, Animation & Comics and 7 other categories.

Geography

1 TradeDesk Ads is leading in most countries, including United States, Australia, Canada, United Kingdom and 113 other countries.

2 NUI Media for Publishers is leading in Indonesia, Israel, Argentina, Greece and 10 other countries.