Market Share by Top Websites

1 Yahoo Ad Exchange is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, NUI Media for Publishers is still behind Yahoo Ad Exchange in all market share segments.

Websites Categories

1 Yahoo Ad Exchange has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Business & Industry, Music & Audio and 229 other categories.

2 NUI Media for Publishers is leading in Guides & Reviews.

Geography

1 Yahoo Ad Exchange is leading in most countries, including United States, Japan, Russia, India and 143 other countries.

2 NUI Media for Publishers hasn't got a lead over Yahoo Ad Exchange in any country.