Market Share by Top Websites

1 Optimost is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Observer is clearly lagging behind, losing to Optimost in all segments.

Websites Categories

1 Optimost has better usage coverage in more websites categories. Including Finance, People & Society, Insurance, Business & Industry and 57 other categories.

2 Observer is leading in Computer & Electronics, Software, Web Design, Photography and 8 other categories.

Geography

1 Optimost is leading in most countries, including United States, United Kingdom, France, Canada and 40 other countries.

2 Observer is leading in Russia, Ukraine, Mexico, Colombia and one other country.