Market Share by Top Websites

1 Popcorn Metrics is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Observer is clearly lagging behind, losing to Popcorn Metrics in all segments.

Websites Categories

1 Popcorn Metrics has better usage coverage in more websites categories. Including Business & Industry, Internet & Telecom, Shopping, Health and 38 other categories.

2 Observer is leading in Arts & Entertainment, Computer & Electronics, People & Society, Software and 16 other categories.

Geography

1 Popcorn Metrics is leading in most countries, including United States, Australia, United Kingdom, France and 22 other countries.

2 Observer is leading in Japan, Turkey, Korea Republic and Hong Kong.