Market Share by Top Websites

1 Popcorn Metrics is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Observer is clearly lagging behind, losing to Popcorn Metrics in all segments.

Websites Categories

1 Popcorn Metrics has better usage coverage in more websites categories. Including Business & Industry, Internet & Telecom, Shopping, Travel and 40 other categories.

2 Observer is leading in Arts & Entertainment, Computer & Electronics, People & Society, Software and 19 other categories.

Geography

1 Popcorn Metrics is leading in most countries, including United States, Australia, Netherlands, China and 26 other countries.

2 Observer is leading in Russia, Brazil and Paraguay.