Market Share by Top Websites

1 Rich is leading in Top 100K Sites.

2 In terms of market share, Observer is clearly lagging behind, losing to Rich in all segments.

Websites Categories

1 Observer has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Internet & Telecom, Computer & Electronics and 25 other categories.

2 Rich is leading in TV & Video, Music & Audio, Shopping, Finance and 4 other categories.

Geography

1 Observer is leading in most countries, including United States, Russia, China, Japan and 7 other countries.

2 Rich is leading in Sweden, Norway, Israel, Poland and 3 other countries.