Market Share by Top Websites

1 Rich is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Observer is clearly lagging behind, losing to Rich in all segments.

Websites Categories

1 Observer has better usage coverage in more websites categories. Including Business & Industry, Computer & Electronics, Arts & Entertainment, Internet & Telecom and 25 other categories.

2 Rich is leading in TV & Video, Music & Audio, Shopping, Online Marketing and 8 other categories.


1 Rich is leading in most countries, including Sweden, Norway, Russia, Germany and 3 other countries.

2 Observer is leading in United States, United Kingdom, Brazil, Lao and 2 other countries.