Market Share by Top Websites

1 Rich is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Observer is clearly lagging behind, losing to Rich in all segments.

Websites Categories

1 Observer has better usage coverage in more websites categories. Including Business & Industry, Computer & Electronics, Arts & Entertainment, Internet & Telecom and 25 other categories.

2 Rich is leading in TV & Video, Music & Audio, Shopping, Online Marketing and 6 other categories.

Geography

1 Rich is leading in most countries, including Sweden, United States, Norway, Germany and 11 other countries.

2 Observer is leading in Russia, United Kingdom, Ukraine, Brazil and 4 other countries.