Market Share by Top Websites

2 In terms of market share, Observer is clearly lagging behind, losing to Scout Analytics in all segments.

Websites Categories

1 Observer has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Computer & Electronics, Internet & Telecom and 26 other categories.

2 Scout Analytics is leading in News & Media, Health, Law & Government, Government and 18 other categories.

Geography

1 Observer is leading in most countries, including Russia, Canada, Germany, Japan and 6 other countries.

2 Scout Analytics is leading in United States, United Kingdom, Australia, Taiwan and 4 other countries.