Market Share by Top Websites

1 Scout Analytics is leading in Top 1M Sites.

2 In terms of market share, Observer is clearly lagging behind, losing to Scout Analytics in all segments.

Websites Categories

1 Observer has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Internet & Telecom, Computer & Electronics and 26 other categories.

2 Scout Analytics is leading in News & Media, Finance, Health, Law & Government and 18 other categories.


1 Observer is leading in most countries, including Russia, Germany, Montenegro, Netherlands and 13 other countries.

2 Scout Analytics is leading in United States, United Kingdom, India, South Africa and 7 other countries.