Market Share by Top Websites

1 Scout Analytics is leading in Top 100K Sites and Top 1M Sites.

2 In terms of market share, Observer is clearly lagging behind, losing to Scout Analytics in all segments.

Websites Categories

1 Observer has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Computer & Electronics, Internet & Telecom and 24 other categories.

2 Scout Analytics is leading in News & Media, Government, Law & Government, Health and 18 other categories.

Geography

1 Scout Analytics is leading in most countries, including United States, United Kingdom, Australia, Germany and 7 other countries.

2 Observer is leading in Russia, Netherlands, Japan, Sweden and 4 other countries.