Market Share by Top Websites

1 Scout Analytics is leading in Top 100K Sites and Top 1M Sites.

2 In terms of market share, Observer is clearly lagging behind, losing to Scout Analytics in all segments.

Websites Categories

1 Observer has better usage coverage in more websites categories. Including Arts & Entertainment, Computer & Electronics, Internet & Telecom, People & Society and 23 other categories.

2 Scout Analytics is leading in News & Media, Finance, Government, Law & Government and 23 other categories.


1 Observer is leading in most countries, including Russia, Japan, Germany, Netherlands and 6 other countries.

2 Scout Analytics is leading in United States, United Kingdom, Australia, New Zealand and 4 other countries.