Market Share by Top Websites

1 Scout Analytics is leading in Top 100K Sites and Top 1M Sites.

2 In terms of market share, Observer is clearly lagging behind, losing to Scout Analytics in all segments.

Websites Categories

1 Observer has better usage coverage in more websites categories. Including Business & Industry, Computer & Electronics, Arts & Entertainment, People & Society and 20 other categories.

2 Scout Analytics is leading in News & Media, Finance, Law & Government, Government and 14 other categories.


1 Scout Analytics is leading in most countries, including United States, United Kingdom, Australia, Hong Kong and 6 other countries.

2 Observer is leading in Russia, France, Ukraine, Turkey and 5 other countries.