Market Share by Top Websites

1 Scout Analytics is leading in Top 100K Sites and Top 1M Sites.

2 In terms of market share, Observer is clearly lagging behind, losing to Scout Analytics in all segments.

Websites Categories

1 Observer has better usage coverage in more websites categories. Including Arts & Entertainment, Computer & Electronics, Internet & Telecom, People & Society and 23 other categories.

2 Scout Analytics is leading in Business & Industry, News & Media, Energy, Finance and 22 other categories.


1 Scout Analytics is leading in most countries, including United States, United Kingdom, Australia, Germany and 8 other countries.

2 Observer is leading in Russia, Brazil, Canada, Colombia and 4 other countries.