Market Share by Top Websites

1 TeaLeaf is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Observer is clearly lagging behind, losing to TeaLeaf in all segments.

Websites Categories

1 TeaLeaf has better usage coverage in more websites categories. Including Travel, Health, Business & Industry, Airlines & Airports and 39 other categories.

2 Observer is leading in Arts & Entertainment, Computer & Electronics, Internet & Telecom, People & Society and 15 other categories.

Geography

1 TeaLeaf is leading in most countries, including United States, Canada, United Kingdom, Mexico and 34 other countries.

2 Observer is leading in Russia.