Market Share by Top Websites

1 TouchCommerce is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Observer is clearly lagging behind, losing to TouchCommerce in all segments.

Websites Categories

1 Observer has better usage coverage in more websites categories. Including Business & Industry, Computer & Electronics, Arts & Entertainment, People & Society and 24 other categories.

2 TouchCommerce is leading in Internet & Telecom, Telecommunications, Shopping, Finance and 15 other categories.


1 TouchCommerce is leading in most countries, including United States, United Kingdom, Canada, France and 14 other countries.

2 Observer is leading in Russia, Ukraine, Turkey, Sweden and 4 other countries.