In terms of market share, Observer is clearly lagging behind, losing to Trackset ConversionLab in all segments.
Observer has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Computer & Electronics, Internet & Telecom and 21 other categories.
Trackset ConversionLab is leading in Finance, Financial Management, Travel, Sports and 11 other categories.
Observer is leading in most countries, including Russia, Netherlands, United States, Germany and 6 other countries.
Trackset ConversionLab is leading in Italy, Portugal, Ireland and France.