In terms of market share, Observer is clearly lagging behind, losing to TruEffect in all segments.
TruEffect has better usage coverage in more websites categories. Including News & Media, People & Society, Business & Industry, Arts & Entertainment and 31 other categories.
Observer is leading in Computer & Electronics, Software, Marketing & Advertising, Web Design and 11 other categories.
TruEffect is leading in most countries, including United States, Japan, Germany, Indonesia and 14 other countries.
Observer is leading in Russia, United Kingdom, Norway, Lao and 2 other countries.