Market Share by Top Websites

2 In terms of market share, Observer is clearly lagging behind, losing to TruEffect in all segments.

Websites Categories

1 TruEffect has better usage coverage in more websites categories. Including News & Media, People & Society, Business & Industry, Arts & Entertainment and 31 other categories.

2 Observer is leading in Computer & Electronics, Software, Marketing & Advertising, Web Design and 11 other categories.


1 TruEffect is leading in most countries, including United States, Japan, Germany, Indonesia and 14 other countries.

2 Observer is leading in Russia, United Kingdom, Norway, Lao and 2 other countries.