Market Share by Top Websites

1 TruEffect is leading in Top 100K Sites and Top 1M Sites.

2 In terms of market share, Observer is clearly lagging behind, losing to TruEffect in all segments.

Websites Categories

1 TruEffect has better usage coverage in more websites categories. Including People & Society, Business & Industry, News & Media, Arts & Entertainment and 44 other categories.

2 Observer is leading in Computer & Electronics, Internet & Telecom, Software, Photography and 8 other categories.


1 TruEffect is leading in most countries, including United States, India, Montenegro, Canada and 36 other countries.

2 Observer is leading in Russia, Netherlands, Sweden, British Indian Ocean Territory and 4 other countries.