Market Share by Top Websites

2 In terms of market share, Observer is clearly lagging behind, losing to Vizu in all segments.

Websites Categories

1 Vizu has better usage coverage in more websites categories. Including People & Society, News & Media, Arts & Entertainment, Technology News and 71 other categories.

2 Observer is leading in Marketing & Advertising, Transportation & Logistics, Programming, Car Buying and 4 other categories.


1 Vizu is leading in most countries, including United States, Indonesia, Canada, India and 18 other countries.

2 Observer is leading in United Kingdom, Ukraine, Netherlands, Finland and one other country.