Market Share by Top Websites

1 Yahoo Search Marketing Analytics is leading in Top 100K Sites and Top 1M Sites.

2 In terms of market share, Observer is clearly lagging behind, losing to Yahoo Search Marketing Analytics in all segments.

Websites Categories

1 Yahoo Search Marketing Analytics has better usage coverage in more websites categories. Including Business & Industry, Shopping, Internet & Telecom, Health and 91 other categories.

2 Observer is leading in Web Design, Photography, Running, Technology News and one other category.

Geography

1 Yahoo Search Marketing Analytics is leading in most countries, including United States, Japan, Taiwan, Korea Republic and 31 other countries.

2 Observer is leading in Russia, Canada, Sweden, Serbia and 2 other countries.