Market Share by Top Websites

2 In terms of market share, Observer is clearly lagging behind, losing to Zeta Search in all segments.

Websites Categories

1 Observer has better usage coverage in more websites categories. Including Business & Industry, Computer & Electronics, Arts & Entertainment, Internet & Telecom and 27 other categories.

2 Zeta Search is leading in Finance, Health, Online Marketing, Investing and 10 other categories.


1 Observer is leading in most countries, including United States, Russia, United Kingdom, Brazil and 8 other countries.

2 Zeta Search is leading in Canada, Bangladesh, India, Israel and 3 other countries.