Market Share by Top Websites

1 Octopus is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Platform161 is clearly lagging behind, losing to Octopus in all segments.

Websites Categories

1 Platform161 has better usage coverage in more websites categories. Including Vehicles, News & Media, Business & Consumer Services, Finance and 17 other categories.

2 Octopus is leading in Adult, Arts & Entertainment and Games.


1 Platform161 is leading in most countries, including Netherlands, Sweden, United States, Germany and 39 other countries.

2 Octopus is leading in Japan, China, Taiwan, South Korea and 10 other countries.