Market Share by Top Websites

1 Octopus is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, PointRoll is clearly lagging behind, losing to Octopus in all segments.

Websites Categories

1 Octopus has better usage coverage in more websites categories. Including Adult, Arts & Entertainment, Games, News & Media and 8 other categories.

2 PointRoll is leading in Heavy Industry & Engineering, Health, Home & Garden, Hobbies & Leisure and 4 other categories.


1 Octopus is leading in most countries, including Japan, China, Taiwan, South Korea and 18 other countries.

2 PointRoll is leading in United States, Canada, India, Bulgaria and 3 other countries.