Market Share by Top Websites

1 Octopus is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, VerticalScope is clearly lagging behind, losing to Octopus in all segments.

Websites Categories

1 VerticalScope has better usage coverage in more websites categories. Including Vehicles, Sports, Computers Electronics & Technology, Health and 10 other categories.

2 Octopus is leading in Adult, Arts & Entertainment, Games, News & Media and 5 other categories.


1 VerticalScope is leading in most countries, including United States, Canada, United Kingdom, India and 18 other countries.

2 Octopus is leading in Japan, China, Taiwan, South Korea and 12 other countries.