Market Share by Top Websites

1 Sprinkle is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, OMG is clearly lagging behind, losing to Sprinkle in all segments.

Websites Categories

1 Sprinkle has better usage coverage in more websites categories. Including Arts & Entertainment, Reference Materials, News & Media, Lifestyle and 19 other categories.

2 OMG is leading in Finance.

Geography

1 Sprinkle is leading in most countries, including Norway, Netherlands, Slovakia, Sweden and 26 other countries.

2 OMG is leading in India, United Kingdom, Brazil, Turkey and 10 other countries.