Market Share by Top Websites

1 TripleLift is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, OMG is clearly lagging behind, losing to TripleLift in all segments.

Websites Categories

1 OMG has better usage coverage in more websites categories. Including Shopping, Coupons, Business & Industry, Travel and 68 other categories.

2 TripleLift is leading in Food & Drink, Cooking & Recipes, Health, Marketing & Advertising and 51 other categories.

Geography

1 OMG is leading in most countries, including India, United Kingdom, Russia, Singapore and 25 other countries.

2 TripleLift is leading in United States, Canada, Italy, Germany and 16 other countries.