Market Share by Top Websites

1 TripleLift is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, OMG is clearly lagging behind, losing to TripleLift in all segments.

Websites Categories

1 TripleLift has better usage coverage in more websites categories. Including Food & Drink, Cooking & Recipes, Arts & Entertainment, News & Media and 87 other categories.

2 OMG is leading in Shopping, Coupons, Business & Industry, Travel and 47 other categories.

Geography

1 TripleLift is leading in most countries, including United States, United Kingdom, Canada, Italy and 32 other countries.

2 OMG is leading in India, Singapore, Turkey, Poland and 24 other countries.