Market Share by Top Websites

1 TripleLift is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, OMG is clearly lagging behind, losing to TripleLift in all segments.

Websites Categories

1 TripleLift has better usage coverage in more websites categories. Including Food & Drink, Cooking & Recipes, News & Media, Arts & Entertainment and 70 other categories.

2 OMG is leading in Shopping, Coupons, Business & Industry, Travel and 60 other categories.

Geography

1 OMG is leading in most countries, including India, Russia, Singapore, Malaysia and 22 other countries.

2 TripleLift is leading in United States, United Kingdom, Italy, France and 18 other countries.