Market Share by Top Websites

1 TripleLift is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, OMG is clearly lagging behind, losing to TripleLift in all segments.

Websites Categories

1 OMG has better usage coverage in more websites categories. Including Shopping, Coupons, Travel, Business & Industry and 60 other categories.

2 TripleLift is leading in Food & Drink, Cooking & Recipes, Arts & Entertainment, Music & Audio and 57 other categories.

Geography

1 OMG is leading in most countries, including India, United Kingdom, Indonesia, Malaysia and 22 other countries.

2 TripleLift is leading in United States, Canada, Mexico, Brazil and 15 other countries.