Market Share by Top Websites

1 TripleLift is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, OMG is clearly lagging behind, losing to TripleLift in all segments.

Websites Categories

1 TripleLift has better usage coverage in more websites categories. Including Food & Drink, Cooking & Recipes, Arts & Entertainment, News & Media and 101 other categories.

2 OMG is leading in Shopping, Coupons, Travel, Internet & Telecom and 41 other categories.


1 TripleLift is leading in most countries, including United States, United Kingdom, Australia, Canada and 33 other countries.

2 OMG is leading in India, United Arab Emirates, Turkey, Ukraine and 19 other countries.